We accept the following formats:
- PDF (Adobe Acrobat)
(Fonts must be embedded! Be aware that some
fonts WILL NOT embed
- Quark XPress (Mac or IBM)
- Multi-Ad Creator (NOT Creator)
- Adobe Photoshop
GRAPHIC FILES:
When scanning your own photos to
send, please scan them at 200 to 300 resolution. We will be happy to scan from
photos or graphics sent by regular mail or courier for you. If you are taking
photographs for use in your ad with a digital camera, please use your *Best*
setting. When sending only a logo or photo electronically, please send the file
in a jpg or tiff format as an E-mail attachment. Photos and logos should be in a
size suitable for reproduction. Small gif files from the Internet are not
usually large enough for good reproduction. We do accept .eps format, but font
problems can result if text is not outlined.
TEXT FILES:
If you are sending a small text message (business card size ad, for example)
you may wish to compose your text directly into your E-mail instead of making an
attachment (or alternatively, cut and paste your text from your file onto your
E-mail.)
If you are working in Word or WordPerfect, we prefer that you send us
text and photos separately, and do not embed graphics into your document.
However if this is your preference, we will make every effort to extract the
artwork from the file. If you are sending a large quantity of text only
(aircraft listings, for example), please send in rtf format.
COLOR:
A spot colour ad means black plus one colour. If you are sending your ad as
a completed PDF for a black and white ad, each logo and photo must be black and
white. Similarly, we cannot make a spot colour ad from a completed .pdf with
full colour photos or logo as text quality will suffer.
FONTS:
Please note that IBM fonts are NOT compatible with Macs, so we may have to
substitute. If you fax a copy of your ad as you would like to see it, we will
choose fonts as close to your original as possible.